Employer Branding Strategy - how to strengthen your employer brand

In a job market where candidates have more choices than ever, employer branding strategy is a crucial factor in attracting and retaining the right talent. Competitive salaries and benefits are no longer enough - today's candidates are looking for workplaces that feel meaningful, transparent and genuine.

What is employer branding?

Employer branding is about how your company is perceived as an employer, both by potential candidates and by current employees. It is a combination of culture, values, communication and experiences. A strong employer branding strategy will help you to:

• Stand out from the crowd of employers.
• Attract the right candidates who share your values.
• Reduce staff turnover by creating internal engagement.

Why do you need an employer branding strategy?

Without a clear strategy, your employer brand risks becoming fragmented or unclear. With a well thought-out plan, you can build a brand that feels authentic and sustainable. It leads to:

• Larger candidate pool - more people will want to apply to you.
• More effective recruitment - candidates come more prepared and motivated.
• Higher retention - employees stay longer when the culture feels right.

Building blocks of a successful employer branding strategy

- Define your EVP (Employee Value Proposition)

What makes your workplace unique? The EVP is the core of your employer branding strategy and should reflect values, culture, development opportunities and work environment.

- Use storytelling and video

Authenticity is key. Filmed job advertisements, employee interviews and short clips of everyday life give candidates a real picture of the culture. This is where a modern ATS (Applicant Tracking System) canplay a key role by offering features to integrate video into the recruitment process.

- Make the candidate experience part of the brand

From first contact to hiring and onboarding, every step affects how the candidate perceives you. A user-friendly ATS can help:

• Filmed job ads that spark interest.
• Video questions in the selection process to create engagement.
• A smooth, transparent and fast process that enhances the experience.

- Engage the employee arena

Your employees are the best ambassadors for your employer brand. Encourage them to share experiences and insights, both internally and externally.

- Measure and develop

Employer branding is a long-term effort. Analyze how candidates perceive you, follow up engagement on job ads and measure retention. Use the data to continuously develop the strategy.

Employer branding + ATS = stronger results

By combining a clear employer branding strategy with an ATS that supports modern communication tools, you can both strengthen your employer brand and streamline recruitment.

A strong employer branding strategy makes the difference between being one of many options - and being the employer candidates dream of working for. With the right messaging, authentic communication and a recruitment platform that highlights your brand at every step, you'll build relationships that last.