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Employer branding film

Make more people want to work for you

Let two or three of your employees talk about their jobs, in their own words and without a stiff script. We film, edit and subtitle. You get an ad that stands out in the feed and a film for your careers page.

Get started today Watch the film

Higher's camera operator films an employee being interviewed in an office

Why film works

Text ads describe the job.
Film sells it.

800%

higher engagement with video ads than with text ads.

9 out of 10

candidates say video helps them make up their minds.

3x

more trust in employees than in management.

Case study

See how other companies recruit with employer branding films

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How it works

From the first meeting
to the finished film

Step 1

Planning meeting

We go through the plan, the details and example questions.

Step 2

Filming day

During one working day, we film interviews with employees as they go about their normal work.

Step 3

Finished film

Two weeks later, you get a finished film with subtitles, ready for your ad and careers page.

Get started today

Higher's camera operator films a chef laughing at Mornington Hotel

Behind the scenes

A day with the camera

You choose two or three employees and set aside one day. We film interviews, shots of the workplace and employees in their normal working day. You don't need any experience with film, we guide you through the whole process.

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Price

Filming an employer branding film

Employer branding film

Subtitles included.

SEK 35,000 Contact us

Optional add-ons

A careers page where the top is a film loop from ICA's warehouse

Film loop for your careers page

Silent film that plays at the top of the page.

+ SEK 2,500 Contact us
Däckskiftarna's vertical clip on a phone, as in a social media feed

Clips for social media

Around 15 seconds, made for the feed.

+ SEK 2,500 each Contact us
A job ad for a baker at ICA Maxi Botkyrka with the role film next to it

Film about a role or department

The tasks, the everyday work and the team in a specific role. Regular price SEK 35,000.

+ SEK 25,000 Contact us

Add-ons are ordered together with the film. Travel and accommodation are added if needed.

Customers on their films

What our customers say about the films

…our ads are more alive now, with a film that tells what we do and shows parts of the business.
Caroline Bergsman, HR Manager, AA Logistik
With the video questions and our recruitment film, we have, in principle, already met before the first meeting.
Tila, Operations Manager, Fabrique
FAQ

Frequently asked questions about recruitment films

How does a recruitment film attract both active and passive candidates?

Active candidates who visit your careers page or see your job ad get a concrete picture of the role and the workplace that affects their application. According to Higher's own statistics, this applies to 9 out of 10 candidates.

Passive candidates are reached through social media, where a short video creates engagement right in the feed and sparks interest among candidates who aren't actively looking yet. 

What is the difference between an employer branding film and a role-specific recruitment film?

An employer branding film shows the company as a whole – the workplace, the culture and the employees – and is used to attract candidates in general.

A role-specific recruitment film focuses on a single role or department and shows the tasks, the everyday work and the team behind the role.  

What do we as a company need to do before filming?

All you need to do is choose 2–3 employees who want to take part in interviews and set aside a day for filming. No script is needed. Higher encourages spontaneous and genuine answers, because that makes the film more credible. Before filming, we hold a preparatory meeting where we go through the plan, practical details and example questions.

You don't need any previous experience with recruitment films, we guide you through the whole process! 

How long does it take to produce a recruitment film?

A recruitment film from Higher is usually filmed in half a day to a full working day. We start with a preparatory meeting where we go through the plan, logistics and practical details. On the filming day, we film interviews, shots of the workplace and employees in their natural working day.

According to Higher's statistics, a well-planned day or half day is enough to film both the employer branding film and extra material such as a film loop and social media clips.

Can we use the recruitment film in several channels?


Yes. An employer branding film from Higher is produced to work in several channels, such as your careers page or job ads. The film loop is made specifically for the top of the careers page, and social media clips are made for the social media feed. All formats are usually delivered ready to publish in each channel within about two weeks. 

 

Jakob Hemvik Jakob Hemvik CEO

Get in touch

We love talking recruitment and are happy to help with your questions. Call us on +46 8 23 31 00 or fill in the form, and we will get back to you.

Higher

Get started today

Tell us about your workplace, and we'll show you what a film could look like for you.

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