A open application allows candidates to submit an application (also known as Expression of Interest) to you without actively seeking new employees. By offering an open application on your careers page, you can always attract new and qualified talent that may be just what you're looking for. When it's time to search for new employees, there is a pool of candidates to start going through and see if there are any candidates you want to take forward in a recruitment process.
Open application in HigherA well-designed career page, tailored to the target audience, will hopefully generate a lot of interest among job seekers. However, it is not always the case that there is an available position that fits the candidate at the moment, which is why it is important to enable candidates to make so-called open application. With the help of Higher, candidates are provided with a candidate journey that guarantees a great search experience in accordance with GDPR. The risk with open applications is that those who submit their application may not receive the same feedback as someone applying for an advertised position. For this reason, it is once again important to have an internal procedure for how spontaneously submitted applications should be handled, so that candidates know what to expect in terms of feedback.
Pros and cons of an open applicationThose who frequently apply through open applications actively want to work for that specific company. The candidate who submits an application has usually done their research, identified with the culture and values of the organization, and decided to send in an application. Therefore, it can be beneficial to regularly review these applications even if no jobs have been advertised. Some disadvantages to consider are making sure that there is a feedback routine for open applications. When not actively advertising positions, it is easy to forget about these applications that may come in.
Example of a open application
What should you include in an open application? A good start is to include questions that provide answers to the following topics:
- Type of position you are seeking
- Availability / Notice period
- Experience / Qualifications
- Why does the candidate want to work specifically for your company
Additionally, you can of course include other questions if you have specific roles that you are always looking for in the company where certain prerequisites may be required, etc. Review which points are important for the company to find out about candidates and include them in the process for open applications.
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