To think about a career page
In addition to concrete offers, the career page is a good opportunity to reach out to specific target groups depending on what you are looking for. Who will work at the company, is it anyone or someone specific you wish to attract? If the message is clear to the chosen target group, the probability is high that they will feel prompted to submit an application. Therefore, consider the importance of adaptation to the target group when it comes to choosing language, content and visual layout.
What does your workplace offer?
It can be considered a generational issue, but it always becomes more important, the younger our new colleagues become, that an employer knows what the candidate is offered in return for the job they perform. It is the imagination that sets the limits, but simply described, it can be about everything from insurance employees can get through their employer, healthy employment conditions, pleasant working environment, flexible working hours, opportunity for skills development and benefits such as salary and health care allowance. Clarifying these offers makes it easy for a candidate to determine whether the criteria sufficiently match their own requirements in a new potential workplace. The higher the competition in a specific industry, the more important these offers become.
Examples on what to include on a career page
About us
A section where you can briefly describe what type of company you are, your vision and possibly link to your “About us” page on your own website.
Employee benefits
What benefits does your company offer? Flexible working hours? Health care allowance? Development opportunities? Insurances? List all the benefits that candidates might be interested in knowing about.
Meet the team
Here you can use images, videos and text to get an insight into the team that works at your company. Perhaps you can also introduce the management team or other employees here?
