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Career page

A career page should showcase what it's like to work at this particular workplace and should include information about the overall business, potential career paths within the organization, the culture, and the values held. The purpose of the career page is to guide individuals in determining whether or not it is an interesting workplace in relation to their own values and visions.

Examples to include on a career page

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About us

A section where you can briefly describe the type of company you are, your vision, and potentially link to your "About Us" page on your own website.

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Employee Benefits

List all the benefits that candidates might be interested to know. What benefits does your company offer? Flexible working hours? Health and wellness subsidies? 

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Meet the team

Here, you can utilize images, videos, and text to gain a glimpse into the team working at your company. Perhaps you can also introduce the management team or other employees here?

Career page in Higher

Higher offers a career page where it is easy and convenient to find available jobs. You will immediately get an overview of information about the vacant position. Afterwards, we have made it simple to navigate to the application process and complete it smoothly without any interruptions!

Here, you will also find sections where you can include essential information such as employee benefits, team presentations, and more details about your company. All the information a candidate may want when applying for a job with you.

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In 2022, we conducted a survey on LinkedIn, asking candidates what they value most on a career page. The answer speaks for itself - the ease of finding and applying for jobs is what candidates prioritize today. Ensure that your career page makes it effortless for candidates to discover and apply for jobs. The Higher career page is designed and optimized to seamlessly convert candidates into job seekers.

To think about a career page

A career page is primarily where you list the available positions that your company has advertised, and the main goal of this page should be to convert candidates into applying for jobs with you. If we consider this aspect, we can identify other elements that should be included on such a page.

In addition to concrete job offers, the career page is a great opportunity to reach specific target audiences depending on what you are looking for. Who should work at the company? Is it anyone or someone specific that you wish to attract? If the message is clear to the chosen target audience, there is a high likelihood that they will feel compelled to submit an application. Therefore, it is important to consider the importance of customization towards the target audience when it comes to language choice, content, and visual layout.


What does your workplace offer?

It can be considered a generational issue, but it is becoming increasingly important, the younger our new colleagues are, for an employer to know what the candidate is offered in return for the job they perform. Imagination sets the limits, but simply put, it can be about everything from insurance that employees can get through their employer, healthy employment conditions, a pleasant work environment, flexible working hours, opportunities for skills development, and perks such as salary and wellness benefits. Clarifying these offerings makes it easy for a candidate to determine if the criteria align sufficiently with their own requirements for a potential new workplace. The higher the competition within a specific industry, the more important these offerings become.

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