What is a filmed job advertisement?
A filmed job advertisement provides an insight into the workplace for a job seeker. It may contain interviews of some employees about the workplace, what tasks the role entails, the mood among colleagues and who one’s potential new colleagues/managers are. It is usually a good example of creating an attractive job advertisement with a film that also gives a more authentic insight into the company than an advertisement in written text. Behind all companies there are people who every day create value, build community and develop the company forward. Many build relationships that last a lifetime in our workplaces and then a text about the role and the workplace may seem insufficient when we are expected to base our choice of workplace on it.
What does a filmed job advertisement communicate
A filmed job advertisement also says a lot about the culture, how are they dressed, what do the premises look like and what’s the atmosphere like? Which colleagues will I work with? Who will be my immediate boss? Some will feel “this is a workplace for me, I want to work there” and others will not recognize themselves in what is conveyed and therefore look further for a company that better matches their own ambitions. In this way, companies succeed to a greater extent in attracting candidates who feel comfortable with the company culture right from the start.