What is Employer Branding?
Employer Branding Strategy
A company’s activities and employer branding theory should also concern the maintenance of relationships with former employees. The work with an employer brand must be long-term and have a clear objective. In concrete terms, an employer brand must concern both financial, practical and psychological benefits that employees within the organization receive. In addition, a brand is expected to create clear expectations about what an employee is rewarded with when they choose to work for the company.
3 cornerstones within Employer Branding that Higher offers
Filmed job advertisement