Employer Branding
What is employer branding? Employer Branding means that you work to attract talent to your company. Employer branding can be seen as a process and the end product of that process gets the definition employer brand. Working with an employer branding strategy means marketing the workplace as a brand; what does the employer offer, what can candidates expect from working there and what can you learn and achieve at your workplace.
What is Employer Branding?

Employer Branding Strategy

87%
wants to work in a company with clear values
28%
lower staff turnover
10%
lower salary costs
Employer Brand

A company’s activities and employer branding theory should also concern the maintenance of relationships with former employees. The work with an employer brand must be long-term and have a clear objective. In concrete terms, an employer brand must concern both financial, practical and psychological benefits that employees within the organization receive. In addition, a brand is expected to create clear expectations about what an employee is rewarded with when they choose to work for the company.

3 cornerstones within Employer Branding that Higher offers
1
Career page
2
Open application
3
Filmed job advertisement