Job ad

The first interaction a candidate has when looking for a job is a job advertisement. It should attract a candidate to apply for the position, so the job advertisement plays an important role in a recruitment. A candidate often reads several ads when applying for a job so it’s important to stand out and get through the noise of all the other ads out there if you’re going to find your dream candidate!

How do I write a job ad?

Writing a good job ad can be tricky sometimes. You want to include as much as possible that creates a good and fair image of the intended position without the candidate losing interest because there is too much information to read. But you also want a fun job ad!
Start from the requirements profile when writing a job advertisement and make sure to include the most relevant parts. The requirements profile becomes one’s best friend when writing a job advertisement, make sure to always go back and double check that everything that should be included is included.
When you create a job ad, make sure to include the title, what the role entails, qualifications and information about the company. It is a good start and the candidate gets an idea of what the position entails, what requirements need to be met within the position and what type of workplace is offered.
How do you write a requirements profile?

How to write a job ad

Title – What will the title be of the position the candidate is applying for? Here the candidate gets a first idea of what role the company is looking for.

What does the role entail? – What tasks are to be performed, what areas of responsibility are included, who the role reports to, how big the scope is, etc. Here you describe what the service looks like.

Qualifications– What experiences and education are required for the position? List specific requirements for experience if it is a requirement from the company.

Information about the company – What are the company’s values and culture? What benefits are available? Here the company that offers the service is described, what it means to work for that particular company.

Tips! – A good rule of thumb regarding the length of a job advertisement can be to think of a maximum of 3 scrolls on a mobile. Then the ad won’t be too heavy and the reader can take in the information that is available.

SEO-optimized job ad

It is also important to consider in a job ad that it is adapted to SEO so that it can be picked up by various search engines such as Google and others can see your ad. If you want a guide on how to optimize your ad, you can get access to one below – we’ll help you along the way!

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